The linguopragmatic characteristics of modern polycode-multimodal media text in the context of information-psychological influence

Abstract

The article is devoted to the study of linguopragmatic characteristics of media text in the context of information and psychological impact on individual and collective addressee in the context of mass information broadcasting. As is known, as a special form of text existence in the modern information space, media text contains not only verbal elements realizing direct speech impact, but also non-verbal ones. This symbiosis of verbal and non-verbal means, as well as a number of pragmatic factors and attitudes, multiply the persuasive potential of a modern media text. In this connection, following other scientific fields, linguistics enters into interaction with the phenomenon of informational and psychological impact, which combines linguistic and extra-linguistic aspects of communication. From a structural point of view, media text is a complex communicative organization that combines text, hypertext, dynamic and static images, sound and provides non-linear, multi-channel, multi-layered and multi-dimensional perception of the embedded conceptual meanings, creates opportunities for feedback. What makes a modern media text polycode-multimodal. The purpose of this article is to analyze the linguopragmatic characteristics of the media text as the main form of realization of information influence. We use descriptive, synchronic-diachronic and functional research methods, as well as methods of contextual and communicative-pragmatic analysis. Based on the results of the study, we analyzed and described in detail the linguopragmatic characteristics of the media text as the main form of realization of information and psychological impact on the addressee in the modern information and communication space.