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Title: The role of brand characteristics in brand alliance engagement with different types of partners: An exploratory study
Authors: Samuylova, E. B.
Muravskii, D. V.
Smirnova, Maria M.
Alkanova, O. N.
Самуйлова, Е. Б.
Муравский, Д. В.
Смирнова, М. М.
Алканова, О. Н.
Issue Date: 2012
Publisher: Graduate School of Management, Saint Petersburg State University
Series/Report no.: Working Paper; #8 (E)-2012
Appears in Collections:Working Papers

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