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PreviewIssue DateTitleAuthor(s)
2011Innovation activities of the Russian companies: The results of empirical studyRebyazina, Vera A.; Kouchtch, Sergei P.; Krasnikov, Alexander V.; Smirnova, Maria M.
2006Managing relationships in Russian companies: Results of an empirical studyKouchtch, Sergei P.; Smirnova, Maria M.; Krotov, Konstantin V.; Starkov, Andrey G.
2012Brand equity in modern marketing theoryMuravskii, D. V.; Smirnova, Maria M.; Alkanova, O. N.
2007Coordination mechanisms of relationship management process with partners: Basic approachesKouchtch, Sergei P.; Smirnova, Maria M.
2006Managing relationships in Russian companies: Conceptual model development for an empirical studyKouchtch, Sergei P.; Smirnova, Maria M.
2012The role of brand characteristics in brand alliance engagement with different types of partners: An exploratory studySamuylova, E. B.; Muravskii, D. V.; Smirnova, Maria M.; Alkanova, O. N.
2006Managing buyer-seller relationships in industrial markets: A value creation perspectiveSmirnova, Maria M.
2007SCM in Russian companies: Strategy or tactics? (Results of an empirical study)Kouchtch, Sergei P.; Smirnova, Maria M.
2016Measuring Consumer Sentiment Toward Marketing in RussiaGolovacheva, Ksenia S.; Smirnova, Maria M.

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