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Предварительный просмотр | Дата выпуска | Название | Автор(ы) |
---|---|---|---|
2012 | Influence of experiential branding on retail brand image (case of SPAR Int.) | Fedorova, Yulia; Федорова, Ю. | |
2012 | Formation of image brand perception in brand portfolio extension (case of Interroir brand) | Nikulina, Elena; Никулина, Е. | |
2012 | Analysis of relations of differentiation competence, internationalization and company's performance: Evidence from Russian and international manufacturing companies | Shutilova, Anna; Шутилова, А. | |
2012 | Private label portfolio management for international retail chain in the Russian consumer market (case of Prisma) | Belova, Alexandra; Белова, А. | |
2012 | The influence of customer-based brand equity on brand market performance: The case of the viricide Antigrippin NaturProdukt | Zemtsova, Yulia; Земцова, Ю. |