Transnational Companies and Local Communities: Aspects in Informational Interaction

Abstract

The article deals with the phenomenon of ecological communication initiated by resource-producing companies with the aim of gaining loyalty of communities. Due to a variety of objective factors connected with the peculiarities of Russian historic development, a new ethic of business affecting the environment is developing now. Spheres of social responsibility concerning ecology and preserving small native peoples are of public interest because they help producing companies to improve their effectiveness, increase their competitive ability, their reputation and image, and thus to get benefits from the state, additional investments and loyalty of communities. In the article the contribution of transnational companies that produce and process resources, into the development and technological improvement of communication with local communities is assessed. Studying this problem seems important, because participation of companies in the establishing of communication in the conditions of economic risk has caused a range of its specific features and directions of its development. In this article we characterize directions of interaction of transnational corporations with local communities; we examine the activity of an oil and gas company “Sakhalin Energy Investment Company LTD”. We mention its purpose, its main communicative technology instruments, main personalities in the organizational process.