Discursive worldview of convergent radio: The aspects of axiological modeling

Abstract

The article describes the linguistic and communicative effects of convergent radio, which combines technological and sociocultural features of the Internet and analogue broadcasting. The article is focused on the discursive realization specifics of technological and sociocultural phenomenon — convergent radio. The process combining different media platforms has provoked the interest of linguists in the way of implementing linguistic and communicative structures within the boundaries of discursive media practice. This study addresses the thesis on the status of information constructed in social network discourse in the process of communicative interaction of users. The possibility of self-expression and formation of the addressee`s identity indicates a change in his role as a passive subject (the recipient of information). The user of a radio network resource becomes an active subject of discourse and creates its semantic space. The discourse of convergent radio offers the subject a greater degree of freedom in resource management and communication, but at the same time determines the nature of these actions, realizing their goals and strategies. The method of qualitative critical discourse analysis, aimed at identifying ways of organizing dialogic interaction and mechanisms for managing the speech activity of subjects of communication, makes it possible to identify the specifics of value modeling within the boundaries of discursive media practice. This work deepens the problem of axiological modeling of media pictures of the world, which are considered not only in the aspect of images broadcast by the authors of media texts, but also from the point of view of those meanings that are formed in the processes of communicative interaction of addressees. The allocation of the dynamic, activity aspect of the formation of the media worldview presupposes the consideration as a key unit of analysis of communication fragments of the addressees-users.