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Title: Evaluation of customer-based brand equity of Milka chocolate on confectionary markets of Saint Petersburg and Almaty
Other Titles: Оценка потребительского марочного капитала бренда шоколада Milka на рынках Санкт-Петербурга и Алма-Аты
Authors: Kopanova, Mariam N.
Копанова, М. Н.
Issue Date: 2015
Publisher: Saint Petersburg University, Graduate School of Management, Master in International Business Program
Appears in Collections:Master's Theses

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