The actual trends of media Internet space researches

Abstract

The article is devoted to the main linguistic directions of media Internet space. The boundaries of the object of study are defined, including hypermedia — which uses various means to deliver content simultaneously (offline and online), and the TransMedia — new media (social networks). The major features of Internet media text, primarily focused on by researchers are described: hypertekstuality, multimedia, interactivity, synchronous/asynchronous communication, polysubject. The development of the theoretical apparatus of media studies is shown, the interdisciplinary nature of such disciplines as media linguistics, internet linguistics, mediology is revealed. The integrative nature of media text research methods is noted. The aim is to determine the current perspectives of research of media online text. The researches in the sphere of convergent genres that have emerged at the сontact point of different genres and channels of communication are considered to be the most relevant. Transmedia storytelling is considered to become a perspective trend of media text development. The main advantage of transmedia storytelling is the opportunity to create a polyphonic communication net, to engage the consumer in the active interaction, create a mixed reality, combining online and offline communications. The author comes to the conclusion that methodological preconditions for integrative interdisciplinary research of modern media that constitute a new communication format based on collaboration (multi-subject characteristics, active participation of users in content creation) and journalistic of data using all the features of multimedia are currently established. The focus of modern research of the media Internet space is shifting from the study of individual media genres and characteristics of texts related to Internet technologies to the integrative study of the entire media Internet space on the basis of the General theory. The modern study of media text is based on the analysis of all aspects of the multimedia interactive process of media communication.