Factors of Internationalization of Russian SME's in Mobile Applications Development Industry

Abstract

Goal of the research is to define factors shaping internationalization of Russian SME’s in mobile application development industry Tasks: – Analyze theoretical approaches to internationalization – Study MAD industry – Analyze the specifics of internationalization of SME’s in mobile application development industry – Conduct empirical research on international performance of Russian SME’s in mobile application development industry – Derive recommendations on successful internationalization for Russian SME’s in mobile application development industry Main results of the research:  Significant impact of intangible assets, managerial commitment and niche strategy orientation  Lack of prior international experience, foreign market customer orientation, slow accumulation of foreign market knowledge  Internationalization focusing on acquisition of foreign knowledge assets