Please use this identifier to cite or link to this item:
http://hdl.handle.net/11701/1458
Title: | Impact of Country-of-Origin Effect on Customer-Based Brand Equity: Case of Garnier Brand on the Russian Market |
Authors: | Bolshakova, K. V. |
Issue Date: | 2013 |
Publisher: | Graduate School of Management, Saint Petersburg University, Master in International Business |
URI: | http://hdl.handle.net/11701/1458 |
Appears in Collections: | Master's Theses |
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Impact of country-of-origin effect on customer-based brand equity_ case of Garnier brand on the Russian market [master's thesis MIB] – ВШМ СПбГУ – Vivaldi.html | 34,8 kB | Full Text available in Vivaldi | View/Open |
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