Research RepositorySaint Petersburg State University
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http://hdl.handle.net/11701/1349| Title: | Positioning of the spirits brand for female consumers of generation Y: Case of The Absolut Company |
| Other Titles: | Позиционирование алкогольного бренда для женщин поколения Y: Кейс компании Absolut |
| Authors: | Spiridonova, Inna E. Спиридонова, И. Е. |
| Issue Date: | 2014 |
| Publisher: | Graduate School of Management, Saint Petersburg State University, Master in International Business |
| URI: | http://hdl.handle.net/11701/1349 |
| Appears in Collections: | Master's Theses |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| Positioning of the spirits brand for female consumers of generation Y case of the Absolut company master's thesis (MIB) – ВШМ СПбГУ – Vivaldi.html | 34,49 kB | Full Text available in Vivaldi | View/Open |
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