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Title: Positioning of the spirits brand for female consumers of generation Y: Case of The Absolut Company
Other Titles: Позиционирование алкогольного бренда для женщин поколения Y: Кейс компании Absolut
Authors: Spiridonova, Inna E.
Спиридонова, И. Е.
Issue Date: 2014
Publisher: Graduate School of Management, Saint Petersburg State University, Master in International Business
Appears in Collections:Master's Theses

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