Strategic Entrepreneurship: Innovation practices in Entertainment industry

Abstract

In this study the recently developed concept of strategic entrepreneurship was analyzed to investigate its application in entertainment industry, with accent on factors influencing on innovativeness of the companies. This research collates different studies to create integrated list of factors, mentioned as relevant for application the strategic entrepreneurship and examine them through case study research. The Walt Disney Company CIS and Riki Group (brand Kikoriki) were chosen for case analysis as the most effective companies in Russian entertainment industry, with developed strategic entrepreneurship orientation. As the outcome of analysis, factors influencing on different types of innovations were defined and new model of strategic entrepreneurship model was proposed. The results can be used as recommendation for management practices, to focus companies willing to engage in strategic entrepreneurship and increase their firm innovativeness.