The influence of linguacultural background on effectiveness of international business communications

Abstract

The study aims to create a unified model of international business communication by analyzing the existing communication models and conduct a comprehensive analysis of Business English as Lingua France in the Russian context by focusing on three components of international business communication: 1) Own competence – corresponds to the estimated level of English proficiency in terms of grammar fluency, vocabulary range in everyday and professional environment, as well as pronunciation skills. 2) External environment – corresponds to the frequent situations of English language communications in business sphere (with native/non-native speakers of English, within the company or with external partners etc.) 3) Adaptation – the willingness and ability to adapt own language practices to the needs of other members of communication process, the process of modifying own communication strategy to reach the success of business communication. The study also draws parallels to the similar research in the context of Europe and seeks to compare the findings. As an outcome of the comparative analysis, it was proved that the linguacultural backround (a combination of previous cultural and language experience of an individual) has a significant influence on perception and usage of Business English as Lingua France (BELF). The results of the given research may be used by companies to identify the overall language management strategy of the organization as well as for recruitment and training purposes.