Просмотр собрания по группе - Авторы Смирнова Мария Михайловна

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Предварительный просмотрДата выпускаНазваниеАвтор(ы)
2023Personalization as Phenomenon in Online Retail Context: Consumer Characteristics Affecting Intention to Use Personalized OffersЯтин Никита Сергеевич; Atin Nikita Sergeevic
2016Prediction and decision making support in Dutch electricity market using big data techniques: A comparative analysis of different approachesЧжао Юйчэнь; Zhao Yuchen
2020Pricing on eco-friendly products (on the example of Russian clothing industry)Яшина Елизавета Владимировна; Asina Elizaveta Vladimirovna
2021Promotion of "Lev Golitsyn" brand in HoReCaДреваль Никита Русланович; Dreval Nikita Ruslanovic
2022Research on the Influencing Factors of Customer Satisfaction in Cross-Border E-CommerceСюе Ин; Sue In
2023The Role of Augmented Reality on Marketing Practices in the B2C Sector for the German MarketГрубер Фердинанд Леополд; Gruber Ferdinand Leopold
2018The Role of Initial Consideration and Active Evaluation Within the Consumer Decision Journey Framework: the Journey Experience of Amazon Italy Customers.Бассани Дольче Джудит; Bassani Dolce Jehudith
2020The role of omni-channel approach in creating loyal community in the videogame insdustryЩербакова Светлана Сергеевна; Serbakova Svetlana Sergeevna
2020The role of omni-channel strategy in the formation of customer experienceКолбасюк Екатерина Игоревна; Kolbasuk Ekaterina Igorevna
2021Segmentation of Digital Products Consumers: the Role of Digital Competences and Generational FeaturesАлексеева Юлия Иннокентьевна; Alekseeva Ulia Innokentevna
2022Segmentation of Tea Buyers to Improve Communications in the Social Networks of the Company "Uncia" (Applied Project)Ташлыкова Екатерина Александровна; Taslykova Ekaterina Aleksandrovna
2017Selection Criteria of Russian Consumers in the Organic Food Market: Country of Origin PerceptionsМанолова Ирина Владимировна; Manolova Irina
2016A study of consumer behavior on modern music platformsФалолеева Олеся Олеговна; Faloleeva Olesya
2022System of Factors in Consumer Choice of Organic ProductsАйвазян Мэри Гайковна; Ajvazan Meri Gajkovna
2016Understanding the factors influencing consumer digital piracy behaviorЗайцева Юлия Михайловна; Zaitceva Iuliia
2022Сonsumers’ Perception of Online Retail Stores' Image in case of Sustainable Business Strategy: Impact on Customer-Based Brand EquityЛукашова Виктория Алексеевна; Lukasova Viktoria Alekseevna