Просмотр собрания по группе - Авторы Смирнова Мария Михайловна

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2021Loyalty program development for LLC "Brave Goodies"Верещагина Александра Андреевна; Veresagina Aleksandra Andreevna
2022Macro Vs Micro-Influencer: Which One to Choose Based on Brand Awareness and PurposeКудряшова Виктория; Kudrasova Viktoria
2020Market Skepticism as a Specific Trait of Consumer Behavior of Representatives of Generation ZАнкудинов Александр Антонович; Ankudinov Aleksandr Antonovic
2020Marketing Capabilities on Implementing Innovations and Launching New ProductsМкртчян Седа Маратовна; Mkrtcan Seda Maratovna
2023Marketing Factors of Firm Competitiveness in Times of Crisis (the Example of Russian Companies During the COVID-19 Pandemic)Магомедова Аида Маратовна; Magomedova Aida Maratovna
2017Marketing plan for the entry of a new wine house into the HoReCa segment of the Georgian wine market: Evidence from the Kakheti regionЛипартелиани Тамара Гиоргивна; Liparteliani Tamara
2016Marketing strategy for company Innocent in RussiaТукмакова Юлия Владимировна; Tukmakova Iuliia
2020A Model of Green Purchase Behavior of Russian MillennialsЕфимов Дмитрий Константинович; Efimov Dmitrij Konstantinovic
2020New product concept development for "0 Calories" companyФедорова Алина Владиславовна; Fedorova Alina Vladislavovna
2021New product development for the "LV Party" projectДовгарь Елизавета Алексеевна; Dovgar Elizaveta Alekseevna
2023Personalization as Phenomenon in Online Retail Context: Consumer Characteristics Affecting Intention to Use Personalized OffersЯтин Никита Сергеевич; Atin Nikita Sergeevic
2016Prediction and decision making support in Dutch electricity market using big data techniques: A comparative analysis of different approachesЧжао Юйчэнь; Zhao Yuchen
2020Pricing on eco-friendly products (on the example of Russian clothing industry)Яшина Елизавета Владимировна; Asina Elizaveta Vladimirovna
2021Promotion of "Lev Golitsyn" brand in HoReCaДреваль Никита Русланович; Dreval Nikita Ruslanovic
2022Research on the Influencing Factors of Customer Satisfaction in Cross-Border E-CommerceСюе Ин; Sue In
2023The Role of Augmented Reality on Marketing Practices in the B2C Sector for the German MarketГрубер Фердинанд Леополд; Gruber Ferdinand Leopold
2018The Role of Initial Consideration and Active Evaluation Within the Consumer Decision Journey Framework: the Journey Experience of Amazon Italy Customers.Бассани Дольче Джудит; Bassani Dolce Jehudith
2020The role of omni-channel approach in creating loyal community in the videogame insdustryЩербакова Светлана Сергеевна; Serbakova Svetlana Sergeevna
2020The role of omni-channel strategy in the formation of customer experienceКолбасюк Екатерина Игоревна; Kolbasuk Ekaterina Igorevna
2021Segmentation of Digital Products Consumers: the Role of Digital Competences and Generational FeaturesАлексеева Юлия Иннокентьевна; Alekseeva Ulia Innokentevna