1. DSpace at Saint Petersburg State University

Просмотр собрания по группе - Авторы Смирнова Мария Михайловна

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2017Acceptance of Augmented Reality in M-Commerce: the Role of Consumers' Motivation, Drivers and BarriersЧеренко Полина Леонидовна; Cherenko Polina
2023Agile Marketing as a Factor of Firm Performance: Empirical Study of Russian CompaniesПраслова Анастасия Александровна; Praslova Anastasia Aleksandrovna
2018Analysis of the Gaps in Consumer Perception of a Customer-Oriented Approach in the Banking IndustryОбухов Никита Сергеевич; Obukhov Nikita
2020Applying the customer-oriented approach to the development of technological solutions in the retail sphereТокарева Дарья Александровна; Tokareva Dara Aleksandrovna
2023Assessing the Consumer Attitudes towards Inclusiveness in Makeup Products in RussiaГришанина Полина Дмитриевна; Grisanina Polina Dmitrievna
2016Awareness of marketing stimuli influence on consumer responseГоловачева Ксения Сергеевна
2016Big data analytics as a marketing tool: The best practices of Russian companiesАртюхова Екатерина Андреевна; Artiukhova Ekaterina
2022Brand Evolution Based on Innovation: Starbucks Coffee Company Case StudyИванова Светлана Валерьевна; Ivanova Svetlana Valerevna
2016Building customer loyalty in Internet pharmaceutical retail: International experience and implementation in RussiaГабур Анастасия Александровна; Gabur Anastasiia
2018Changes in Consumer Behavior: Embracing Generation Z in RussiaАскенова Лаура; Askenova Laura
2023Consumer Behavior During the Era of DigitalizationМодеева Мария Романовна; Modeeva Maria Romanovna
2018Consumer Behavior Factors in Natural Beauty and Personal Care Market in Russia.Панова Виктория Евгеньевна; Panova Viktoriia
2018Consumer Behavior in the Organic Food MarketАйвазян Мэри Гайковна; Aivazian Meri
2020Consumer response to health claims on food productsФотуйма Виктория Александровна; Fotujma Viktoria Aleksandrovna
2023Country-of-origin Effect in a System of Factors that Influence Russian Gen Z Wine Purchase DecisionКорпунова Оксана Игоревна; Korpunova Oksana Igorevna
2016Country-specific factors influencing low-cost carrier market in RussiaДьяков Василий Александрович; Diakov Vasilii
2017Crossover of brands and its effect on consumer perceptionОвчинникова Анна Александровна; Ovchinnikova Anna
2020Customer Experience in Technology-Enabled Commerce of Apparel in Russia: The Role of the Website FeaturesБлохина Дарья Алексеевна; Blohina Dara Alekseevna
2023Determinants of User Experience in the Russian Mobile Banking MarketВелитченко Ольга Евгеньевна; Velitcenko Olga Evgenevna
2023Developing a Promotion Plan for a Product on the Wildberries Marketplace Using the Internal Tools of the PlatformПодсекин Даниил Александрович; Podsekin Daniil Aleksandrovic
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