1. DSpace at Saint Petersburg State University

Просмотр собрания по группе - Авторы Ребязина Вера Александровна

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2017Acceptance of Augmented Reality in M-Commerce: the Role of Consumers' Motivation, Drivers and BarriersЧеренко Полина Леонидовна; Cherenko Polina
2023Adoption of Learning Management Systems among Faculty Members in RussiaКрюков Эрик Сергеевич; Krukov Erik Sergeevic
2022Brand Evolution Based on Innovation: Starbucks Coffee Company Case StudyИванова Светлана Валерьевна; Ivanova Svetlana Valerevna
2018Changes in Consumer Behavior: Embracing Generation Z in RussiaАскенова Лаура; Askenova Laura
2020Digital Competences of Consumers in Buying Digital Products via Tech-Enabled CommerceШеремеева Анастасия Александровна; Seremeeva Anastasia Aleksandrovna
2018Digital Marketing Strategies in FMCG MarketТепляшин Денис Вячеславович; Tepliashin Denis
2022The Effects of User Experience on Loyalty in Carsharing MarketСидоров Арсений Леонидович; Sidorov Arsenij Leonidovic
2018Examining the Relationship of Brand Love and Brand Loyalty to Luxury Fashion Brands in RussiaАчимпонг Ивонн Конаду; Aсheampong Yvonne Konadu
2021Factors Influencing Consumer Behavior in Gaming Industry: Evidence from Russian MarketМашковская Владислава Олеговна; Maskovskaa Vladislava Olegovna
2021How Live Shopping Influences Impulse Buying Desire : An S-O-R Model PerspectiveВан Сыци; Van Syci
2023Investigation of the Exit Strategies of International Brands from Russian Market Based on Consumers' Brand PerceptionМерика Санта; Merika Santa
2022Macro Vs Micro-Influencer: Which One to Choose Based on Brand Awareness and PurposeКудряшова Виктория; Kudrasova Viktoria
2020Market Skepticism as a Specific Trait of Consumer Behavior of Representatives of Generation ZАнкудинов Александр Антонович; Ankudinov Aleksandr Antonovic
2020A Model of Green Purchase Behavior of Russian MillennialsЕфимов Дмитрий Константинович; Efimov Dmitrij Konstantinovic
2023Personalization as Phenomenon in Online Retail Context: Consumer Characteristics Affecting Intention to Use Personalized OffersЯтин Никита Сергеевич; Atin Nikita Sergeevic
2022Research on the Influencing Factors of Customer Satisfaction in Cross-Border E-CommerceСюе Ин; Sue In
2023The Role of Augmented Reality on Marketing Practices in the B2C Sector for the German MarketГрубер Фердинанд Леополд; Gruber Ferdinand Leopold
2021Segmentation of Digital Products Consumers: the Role of Digital Competences and Generational FeaturesАлексеева Юлия Иннокентьевна; Alekseeva Ulia Innokentevna
2017Selection Criteria of Russian Consumers in the Organic Food Market: Country of Origin PerceptionsМанолова Ирина Владимировна; Manolova Irina
2022Сonsumers’ Perception of Online Retail Stores' Image in case of Sustainable Business Strategy: Impact on Customer-Based Brand EquityЛукашова Виктория Алексеевна; Lukasova Viktoria Alekseevna
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