Review of the scientific adviser
on the final qualifying work
of Uliana Kudriavtseva
«Personal branding of business coaches in the Internet»
 
Final qualifying work of Uliana Kudriavtseva is devoted to creating and promotion of a personal brand of business coaches. This theme is particularly relevant in connection with the necessity to generate additional benefits for detuning from competitors.
 
Uliana Kudriavtseva made an analysis of scientific and professional literature and fulfilled an independent research. During the work on the thesis, Uliana regularly consulted with the supervisor about the structure and the content of the work and followed the recommendations. Uliana Kudriavtseva has established herself as a hard-working and motivated student and demonstrated a willingness to independent theoretical work, researching and using knowledge in practice.

During studying Uliana had internships at the agency «PRavda PR» in Moscow and at the PR-agency «Zebra Company». She worked at digital-agency «Sotbi» as well. Uliana Kudriavtseva also took part as a volunteer in the preparation of the International conference «PR and advertising in the system of territorial marketing» and worked as a liaison officer in the Olympic Broadcasting Services during the Olympic Games in Sochi. During the work on the diploma, Uliana prepared theses for the conference «Media in the modern world. Young researchers», which were published in the electronic collection of articles. Uliana Kudriavtseva wrote coursework on topics such as «Marketing research in the Internet on the example of the clinic of plastic surgery and cosmetology» and «Communication audit on the example of the football club “Zenit”».
 

Scientific adviser, 
candidate of Political Sciences
Department of Public Relations in business 			             Julia Taranova