Review of the supervisor
in the final qualifying work
Ganina Lilies Olegovna
"PROMOTION OF VALUES OF RUSSIAN SOCIETY
Social media advertising "

Final qualifying work Ganina Lilies Olegovna devoted to the study of moral and positioning of family values ​​in the practice of Russian social advertising.
During the period of study and work on the WRC L. Ganin has participated in various competitions social orientation: panyala third place in All-Russian Student Festival "class- MEDIA 2015" social projects, has entered into a short list of All-Russian contest of social advertising "New Look" - 2015. There was a party to the International student Advertising festival in 2015, 2016, party-Russian contest "Draw Russia" - 2016, and the International festival of social advertising LIME -2016.
Already in 2012, L. Ganin helped organize the Day of Family, Love and Fidelity, which was held in the city of Murom, that at some point in the future, and determined the choice of the WRC theme.
The theme of this final qualifying work pooderzhku received in the competition for awards of St. Petersburg Government on the implementation of degree projects on the instructions of the executive authorities of St. Petersburg in 2015 - 2016 academic year.
While working on WRC L. Ganina two papers have been prepared and published on the topic:
1. "Corporate identity as a tool for creating an image of the organization" // "Journal of Young Scientists of the St. Petersburg State University of Technology and Design», 2015. - № 1. - S. 232 - 236;
2. "Shock impact in social advertising." - Abstracts, III International scientific-practical conference "Strategic communications in business and politics» / http://jf.spbu.ru/conf-pr/5826/5866.html
During training, L. Ganin passed practice on the radio "Dfm" and "Russian Radio" (Mr. Moore), an advertising agency "Advline" and communications agency "Spice Media" (St. Petersburg).
LO Ganin distinguishes active citizenship, indifferent attitude to the actual problems of modern society. The choice of this area of ​​research has been made on its own initiative the most diplomnitsey. Work on the final qualifying work took place on schedule. Communication with the head of the WRC systematic. By the time get credit for the practice required amount of material has been presented.
Final qualifying work was loaded LO Ganina at the appointed time. In general, the body of knowledge necessary for the development of Bachelor's level is mastered. Checking the WRC for the presence / absence of unlawful borrowing showed 18%. I consider it possible to prevent the WRC LO Ganina to protecting and subject to the successful defense assign qualified bachelor's degree in the direction 031600 - "Advertising and public relations."

05/12/2016
scientific adviser
Doctor of Arts, Professor EM Glinternik