The noted advantages of the work. Guseva Nadezhda Alexandrovna presented the work on time, fulfilling all the requirements of the supervisor in a timely manner. The topic of the work is relevant in the framework of tourism development in the Russian Federation, as the development of rural tourism will diversify the regional tourist product and increase tourist flows. The author has studied a significant number of Russian and foreign sources (65) to solve the tasks set in the final qualifying work. An in-depth study of the concepts of "rural tourism" in terms of its diversity has been carried out to reflect what place the latter occupies in the industry and to reflect the relationship with other types of tourism: agrotourism, farm tourism, ecotourism and others. The genesis of rural tourism is investigated, as well as the metols of its research. For a more effective study, China's experience in the development of rural tourism was analyzed, and a conclusion was made about the prospects for its adaptation in the Russian Federation. The author analyzes the problems of rural tourism in Russia, as well as in the Arkhangelsk region. A structural analysis of the most visited places was carried out. Based on the analysis of tourist flows, infrastructure, tourist zones, event events and specific advantages of the region, prerequisites for the development of rural tourism in the Arkhangelsk region were identified, which was supported by a SWOT analysis. In chapter 3, the student was given recommendations concerning the development of rural tourism in the Arkhangelsk region, in the field of staffing, standardization and certification. An Internet portal for the development of rural tourism in the Arkhangelsk region was developed. The analysis of the existing tourist offer, as well as a mass sociological study of 123 respondents, revealed an undoubted interest in rural tourism in the Arkhangelsk region. To achieve the goal set in the WRC, the author has developed a tour in the Arkhangelsk region, focused on domestic and inbound tourists. The tourist product "The Land of beautiful villages" is aimed at demonstrating environmentally friendly places, as well as the diversification of tourist products. Along the route, display objects, accommodation and catering facilities were identified, routes for tourist products were built using GIS tools, calculation was carried out, profitability and break-even point were estimated, based on the values of which the events were recognized as effective. The data on this was supported by marketing research. The noted shortcomings of the work. No significant shortcomings were found in the work Supervisor's conclusion: the work of Guseva N.A. meets all the requirements for final qualifying works at the bachelor's degree level of St. Petersburg State University. WRC is recommended for protection with a high positive rating.