Review of Scientific Adviser on the graduate qualification work of Iana Mitiaeva «Regional branding in art: A case study of the Youth Theatre on the Fontanka» While Iana was studying at the High School of Journalism and mass communications, she proved herself as a responsible and active student. Being a monitor of the group, Iana revealed herself as a good organizer, who can manage processes and organize interaction between students and professors. During study, Iana devoted a lot of time to develop her professional skills. She was an intern in the PR- and advertising departments of the newspaper «Arguments and Facts», the catering company «Comilfo», worked as a PR-manager for the recruiting project «Kuznitsa kadrov», worked on probation at the press office of the Youth Theatre on the Fontanka. At this moment, Iana works as the copywriter and SMM-manager at the event agency «Vash prazdnik». Iana has significant achievements and awards. Being matriculant, she won the All-Russian PR and advertising competition of St. Petersburg State University «Proba pera». After entering the university, she became a finalist at the International competition «Mass media perspective» and won the 2nd place in the International competition in the field of PR and advertising «The gold compass». Moreover, Iana engaged in volunteer activities. She participates in projects of assistance to orphanages and boarding schools. She worked as a volunteer at the forum G20 and two times at the SPIEF. In addition, Iana was a secretary at the conference «Media in the modern world. Young researchers» and participated in other events of the faculty as an organizer and volunteer. Iana speaks English and Italian. The student spent the autumn semester of the final year studying at the oldest Italian university Ca`Foscari, where she studied modern systems of management of creative industries as well as international relations. Returning from Italy, Iana proved to be a student, able to multitask. During the spring semester of the fourth year Iana not only finished the graduate work, but also successfully passed the winter and spring exams. Doing the graduate qualification work Iana proved to be extremely conscientious and thoughtful researcher, able to clearly identify and articulate the goals, objectives, and analyze the results. It should be noted that the text of the graduate qualification work is absolutely copyrighted and it has a high level of autonomy, as evidenced by test data. Professor of Philosophy, Department of Advertising Elena Kaverina