Advantages: 1. The work is relevant because it pays attention to one of the areas of Japan that will certainly complies increasing of tourist contacts between countries. 2. Great interest implies a section, which is dedicated to the development of new brands, which seem to be quite successful. 3. Оne of the new brands is megalithic structure. It is as a good example for the Russian Far East, which is famous for a large variety of such structures. Russian megalithic monuments can be similarly used as the most attractive brands in the tourist practice (like all over the world).  Disadvantages: 1. Overview of the scientific debate on the issue of forming the image of the country should not be a substitute of quoting one of the authors (D. Zamyatin) 2. Classifications, which are used in research, must be considered in full (for example, there are no political or geoeconomic images). 3. Not enough attention is paid to recognize the "sun" brand of Japan.  Conclusion: Generally, the qualifying work fully complies to the requirements for this kind of work (Bachelor). Taking into account the statements and responses to comments, the work can be assessed perfectly.