The noted merits of work: In the modern world, the role of medical and health care is increasing and Hungary is one of the most important players on the international tourism market due to its unique mineral recreational resources. The purpose of the work was to identify the relevance of medical and health-improving tours in Hungary on the Russian tour market and the development of a medical-health tour project with elements of cognitive tourism to this country. Such a comprehensive tour could help expand the client base for Hungarian operators, and also contribute to the diversification of programs and the length of stay of tourists in Hungary, which, with reasonable price policy, would contribute to its competitiveness in the global tourist market. To achieve this goal, the author tackled a number of tasks, including the study of the tourist market of offers and the demand market in Hungary, the analysis of the potential for the development of inbound tourism in Hungary. In the process of research extensive material was studied: scientific monographs, statistical data. The result of the work was the development of the project of an individual health-improving tour with elements of cognitive tourism and recreation "Multifaceted Hungary". The noted shortcomings of work: Assessment of the tourist and recreational potential for the organization of "new quality" tours is approximate and does not show its differentiation within the country. The concept of the new tour did not receive the desired development, as a result of which the calculation of the tour also remained not fully worked out