The work focuses on the issue of the role of communicative strategies and speech tactics in English communication.  The study is based on the material of the English commercials in the sphere of tourist business. Twenty commercials for the analysis were chosen by continuous sampling technique from the site of the tourist agency ‘Ines Tours & Travel’. The author analyses the approaches to understanding communicative strategies and speech tactics, gives the survey of their typology, and analyses their correspondence. On the example of the chosen texts, the author distinguishes the dominant communicative strategies and speech tactics of the commercials in the sphere of tourism.  Communicative strategy is understood as the general goal determined by the intention of the communicants realized in the complex of communicative activities.  Speech tactic is understood as a concrete way of fulfilling a communicative intention in a definite situation. On the example of two communicative strategies and corresponding speech tactics the author shows the peculiar characteristics of the advertising discourse. The undoubtable merit of the work is the stylistic analysis of the linguistic means used in the advertising discourse.   The author reveals the role of imperative and interrogative structures, modal verbs, intensifying pronouns, adjectives and adverbs in the superlative degree, words and word combinations with evaluative, emotive and intensifying connotation (personally for you, just for you, special offer, discounts, best prices unique, exciting). The results of the study contribute to the discourse-analysis, especially in the perspective of pragmalinguistics. The work deserves a positive appraisal.	 Doctor of pedagogical sciences, professor L.P. Tarnaeva