The thematic area of the project was suggested by the student herself and the intention to develop the visual identity was supported by the Head of the Chess Club. During the work V. Paramonova demonstrated commitment to the theme of the project, good discipline and motivation for bringing the project to realization. The graphics displays the inherent mathematical logic of chess and in the same time the unpredictability of the game. The project includes diverse forms of corporate identity, starting from posters up to some specific things the Chess club needs, such as chess notebook, tournament table etc. The developed identity is approved by the head of the club and accepted for implementation.