Private label's role in customer loyalty creation for retail chains on the consumer market of Russia : (case of international retailers Auchan and Prisma) [master's thesis MIB]
Kosyrev Kirill A., Starov Sergey A.
Private label's role in customer loyalty creation for retail chains on the consumer market of Russia : (case of international retailers Auchan and Prisma) [master's thesis MIB]