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Culture-based approach to understanding consumer behavior: comparison of Russian and Chinese consumers [master's thesis MIB]
Sinitskaya Yulia A., Smirnova Maria M.
Culture-based approach to understanding consumer behavior: comparison of Russian and Chinese consumers [master's thesis MIB]
St. Petersburg
2011
[4], 77, [10]l. il. 1Suppl. (Presentation handout for master thesis defence : 28.09.2011). 6, [9] l.
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