The recall of the supervisor For final qualification work Lunyakina Svetlana Andreevna "Personal brands in the image of a sports club"  Svetlana Andreevna studied at the bachelor's department of the Institute "School of Journalism and Mass Communications" of St. Petersburg State University.  Svetlana combined her studies with internships, job and volunteer activities. Previously, a professional volleyball player, played for the youth team of the club "Proton", 1 adult category. In St. Petersburg State University was a key player not only in the team of School of Journalism and Mass Communications, but also of the University, where in the last season was the captain of the team. Sport helped her develop such important in the profession of PR-specialist qualities and competences as dedication, attentiveness, the ability to respond quickly to changes, the ability to work in a team. In 2015, Svetlana practiced in the Volleyball Federation of St. Petersburg, following which she was invited to work there as a PR-specialist. In particular, she was engaged in the development of veteran volleyball in St. Petersburg and Russia. From the third year of education she actively joined the sports activities of the University, in particular, the student sports club "Baltic Orlans": independently developed the structure of the PR department of the club, formed a working team and is currently the head of the department. Was engaged in the organization of the "Cup of Zhurfak" in volleyball in 2014, 2015.  However, Svetlana's professional interests are not limited only to the sports sphere. In July 2016, the student practiced in the organization of international children's creative festivals "I CAN!", Four months later she was invited there again to help in the ARTIS award. In January-March of 2017 was an intern-directory in the Internet marketing agency "Dvigue.rf". In 2014, she took part in the organization of the PolitPRpro contest.  She also published a number of scientific works: - publication "Psychological problems of the development of the personality of a talented child. (On the works of V. Nabokov), the journal "Psychology, sociology and pedagogy". 2015. № 3 - Speech at the conference "Media in the Modern World" -2017 (round table "Advertising Communications in the Sphere of Culture") and publication of theses of the speech on the topic "Sports brands as subjects of culture". Term papers: 3 year, 5 semester - "Study of the motivation for participation (participation) of fans in the sphere of professional sports clubs". 3 year, 6 semester - "Comparative analysis of socially-oriented activities of Russian and European football clubs". 4 year, 7 semester - "Sports brands as subjects of culture". All courseworks were evaluated perfectly.  During the writing of the final qualifying work Svetlana regularly consulted with the supervisor, consulted on the structure and content of the work, and also followed the recommendations received. Svetlana took a number of expert interviews with experienced sports professionals, the information obtained was very valuable for the preparation of the final text. Her qualifying work is executed at a decent level,  and deserves a high positive evaluation.  Scientific adviser, Yu. V. Taranova Phd in Political Science, Associate Professor Public relations in business of St. Petersburg State University